Strategy: As a freelance SEO specialist, I conducted a comprehensive audit of the bakery’s website and local SEO presence. Key actions included:
Keyword Research: Identified high-intent local keywords like “best bakery near me” and “fresh cakes [city name].”
On-Page Optimization: Updated meta titles, descriptions, and headers with target keywords, and improved site speed by compressing images.
Google My Business (GMB) Optimization: Revamped the GMB profile with updated hours, high-quality photos, and customer review prompts.
Local Citations: Built consistent NAP (Name, Address, Phone) listings on directories like Yelp and Yellow Pages.
Content Creation: Launched a blog featuring recipes and baking tips to attract organic traffic and establish authority.